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Steering the strategy of a world-leading switching service to meet evolving and increasingly complex customer needs

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Steering the strategy of a world-leading switching service to meet evolving and increasingly complex customer needs

The
challenge

The retail banking market is going through unprecedented levels of change. Regulation coupled with technological advancement is fuelling disruption and a rise of new market entrants, whilst end-user expectations are becoming ever more complex and varied.

The challenge


The retail banking market is going through unprecedented levels of change. Regulation coupled with technological advancement is fuelling disruption and a rise of new market entrants, whilst end-user expectations are becoming ever more complex and varied.

Our Approach


Manifesto has been the CASS chosen strategic partner for three years, tasked with engaging and aligning the dozens of CASS stakeholders within the financial sector, navigating key market developments, and providing insight into how CASS can seamlessly deliver simple and stress free switching for end-users.

We created high impact, actionable strategies in a challenging environment and aligned dozens of senior stakeholders from across the industry.

Our Approach


Manifesto has been the CASS chosen strategic partner for three years, tasked with engaging and aligning the dozens of CASS stakeholders within the financial sector, navigating key market developments, and providing insight into how CASS can seamlessly deliver simple and stress free switching for end-users.

We created high impact, actionable strategies in a challenging environment and aligned dozens of senior stakeholders from across the industry.

The Outcome


  • Preferred innovation partner for world-leading bank account switching service.
  • Created high impact, actionable strategies in a challenging environment.
  • Engaged and aligned dozens of senior stakeholders from across the industry.

The Outcome


  • Preferred innovation partner for world-leading bank account switching service.
  • Created high impact, actionable strategies in a challenging environment.
  • Engaged and aligned dozens of senior stakeholders from across the industry.
Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

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