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Creating a new trade strategy for a global visitor attractions company

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Creating a new trade strategy for a global visitor attractions company

The
challenge

We live in a world of ever increasing consumer expectations, as the personal experience becomes the norm rather than the exception. The challenge that Merlin faced was to match the personal experience expectations, created by ‘digital’ brands, and succeed in an increasingly competitive marketplace.

The challenge


We live in a world of ever increasing consumer expectations, as the personal experience becomes the norm rather than the exception. The challenge that Merlin faced was to match the personal experience expectations, created by ‘digital’ brands, and succeed in an increasingly competitive marketplace.

Our Approach


Following a rigorous analysis of market trends, existing performance data and the needs of Merlin’s key trade partners, we worked with Merlin’s Global Trade team to define 3 key strategic priorities. We sized the value of each opportunity, built a robust delivery plan complete with resources and capital investment requirements and designed a new operating model.

These 3 growth pillars have seen ~30% rise in global trade sales performance and are projected to deliver significant future revenues for Merlin.

Our Approach


Following a rigorous analysis of market trends, existing performance data and the needs of Merlin’s key trade partners, we worked with Merlin’s Global Trade team to define 3 key strategic priorities. We sized the value of each opportunity, built a robust delivery plan complete with resources and capital investment requirements and designed a new operating model.

These 3 growth pillars have seen ~30% rise in global trade sales performance and are projected to deliver significant future revenues for Merlin.

The Outcome


  • Defined 3 new key strategic priorities.
  • Business cased delivery plan for implementation.
  • 30% uplift in global sales performance

The Outcome


  • Defined 3 new key strategic priorities.
  • Business cased delivery plan for implementation.
  • 30% uplift in global sales performance
Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

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