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Driving incremental value for Which?’s audiences

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Driving incremental value for Which?’s audiences

The
challenge

Which?’s strength is its history and reputation but with an increasing amount of content readily available to consumers, it was looking to be as relevant as it could be, to more people, than ever before. They were looking for support to connect the dots in their existing portfolio and to identify, evaluate and prioritise opportunities to drive deeper engagement and build ongoing relationships with consumers.

The challenge


Which?’s strength is its history and reputation but with an increasing amount of content readily available to consumers, it was looking to be as relevant as it could be, to more people, than ever before. They were looking for support to connect the dots in their existing portfolio and to identify, evaluate and prioritise opportunities to drive deeper engagement and build ongoing relationships with consumers.

Our Approach


We started by analysing Which?’s existing propositions, business performance and market context to identify key challenges and strategic questions that needed to be answered. We then defined a set of recommendations to optimise their existing assets and to drive volume and value through different stages of their APRU curve.

We then identified a set of priority consumer territories to inform proposition enhancements, built an approach for strategic go-to-market partnerships and built a re-usable value modelling tool to size and prioritise the set of final recommendations to help them build an initial investment case for the new propositions.

Our Approach


We started by analysing Which?’s existing propositions, business performance and market context to identify key challenges and strategic questions that needed to be answered. We then defined a set of recommendations to optimise their existing assets and to drive volume and value through different stages of their APRU curve.

We then identified a set of priority consumer territories to inform proposition enhancements, built an approach for strategic go-to-market partnerships and built a re-usable value modelling tool to size and prioritise the set of final recommendations to help them build an initial investment case for the new propositions.

The Outcome


  • Identified potential revenue uplift over the next three years from the identified propositions, incremental to their existing 3-year plan
  • Delivered a high level execution roadmap and identified recommendations to drive volume & value along the ARPU curve
  • Built a reusable commercial modelling tool to size the potential of recommendations and help to build an investment case

The Outcome


  • Identified potential revenue uplift over the next three years from the identified propositions, incremental to their existing 3-year plan
  • Delivered a high level execution roadmap and identified recommendations to drive volume & value along the ARPU curve
  • Built a reusable commercial modelling tool to size the potential of recommendations and help to build an investment case

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Driving incremental value for Which?’s audiences