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Supporting the launch of a radical new Vinyl subscription service

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Supporting the launch of a radical new Vinyl subscription service

The
challenge

VinylBox was an idea that came from an entrepreneur spotting that the vinyl market was exponentially growing, yet the buying experience was severely lacking beyond Amazon.

The challenge


VinylBox was an idea that came from an entrepreneur spotting that the vinyl market was exponentially growing, yet the buying experience was severely lacking beyond Amazon.

Our Approach


Manifesto’s started by working with the VinylBox team to develop the proposition, pricing model, target audience and high level roadmap. Manifesto also conducted detailed market sizing which was required to help secure the first wave of seed investment.

Using experience from launching other startups and propositions from concept to reality, Manifesto identified the three core pillars that were crucial to launch and scale VinylBox. Across product (tech), customer experience and marketing, a detailed plan was built with OKRs and targets.

Our Approach


Manifesto’s started by working with the VinylBox team to develop the proposition, pricing model, target audience and high level roadmap. Manifesto also conducted detailed market sizing which was required to help secure the first wave of seed investment.

Using experience from launching other startups and propositions from concept to reality, Manifesto identified the three core pillars that were crucial to launch and scale VinylBox. Across product (tech), customer experience and marketing, a detailed plan was built with OKRs and targets.

The Outcome


  • VinylBox launched a MVP May 2021 and started investing in marketing in Q4 later that year.
  • Within 12 months, VinylBox had scaled to over 1000 subscribers and 50k albums shipped within the first year, gaining recognition form GQ, the Times, the Independent and the Evening Standard.
  • VinylBox aspires to scale internationally and into other music verticals.

The Outcome


  • VinylBox launched a MVP May 2021 and started investing in marketing in Q4 later that year.
  • Within 12 months, VinylBox had scaled to over 1000 subscribers and 50k albums shipped within the first year, gaining recognition form GQ, the Times, the Independent and the Evening Standard.
  • VinylBox aspires to scale internationally and into other music verticals.

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