Manifesto worked with the exec team to map potential customer missions, and create territories for experience innovation, wireframing future customer journeys to bring them to life.

We analysed their current performance to identify how Wagamama could improve the existing guest experience, as well as opportunities to surprise and delight their guests, based on market trends, insights from customers and Wagamama’s ‘Related World’. We also identified the channel and capability requirements for each mission to define a new digital ecosystem required to power the target customer experience