With wallets being squeezed, consumer spending has become increasingly erratic and hard to predict as consumers, including myself, hunt for the best deals. For CPG brands this means that now, more than…
Black Friday is more than just a yearly sale. It’s a major checkpoint that many businesses plan for throughout the year. And it’s not just retailers offering Black Friday sales. Most businesses…
Why are we talking about loyalty? 2023 has been a year of macroeconomic challenges which inevitably impacts how customers spend their money. 76% of previously ‘brand loyal’ customers said they…
In recent years, the surge in inflation and the rising cost of living have forced consumers to tighten their spending habits. Among the first casualties are often discretionary expenses like subscriptions.…
The value of loyalty cannot be underestimated. But building true brand loyalty is no mean feat; in fact, we see many businesses making bad decisions and in turn not managing to convert transacting customers…
Viewing figures for the 2023 Women’s World Cup final this Sunday have once again demonstrated the upward trajectory of Women’s sport. 14.4 million were reported to have tuned into the final on BBC…
The short-form video has seen an exponential rise in popularity over the past few years. With TikTok having acquired over 1.5 billion users in just seven years, its re-invention of the UGC (user-generated…
You’ve seen them on the news. Perhaps you found solidarity with those on strike. Alternatively, you might not have given it much thought before moving on with your day. Or maybe you even dismissed…
When we look back on 2023, will we remember it as a turning point in the online search industry? As ChatGPT exploded onto the scene, it heralded the arrival of something we have not seen in almost two…
In a bid to rival Twitter, Meta has launched Threads, their own text based conversation app. Zuckerberg has described Threads as “an open and friendly public space for conversation” providing “the…
Messi or Ronaldo? Cats or dogs? Extra hot or lemon and herb? To say our lives are ruled by binaries would be an overstatement. But as anyone who has felt the pang of disappointment upon ordering a Coke…
The publishing industry, like many others, has embraced the potential of artificial intelligence (AI) in recent years. Generative AI, in particular, has emerged as a powerful tool for content creation…
Renaissance. Arguably one of the most defining times in the history of art and innovation, when after decades of God-fearing and fixed mindset, came the time of enlightenment in all of its glory. While…
By blending the best of social media and e-commerce, social commerce is spearheading a revolution in the world of direct-to-consumer shopping. This seamless integration combines discovery, connection,…
In our rapidly changing world, filled with innovation and opportunity, one thing is clear: AI technology has evolved from a science fiction buzzword to an increasingly important part of our daily lives.…
Beauty is a much-loved sector for investors and corporates alike due to its proven resilience in tough economic times and attractive margins, making the race to purchase the most lucrative beauty brands…
As we continue to expand our HPX practice at Manifesto, we never tire of reminding our audience (or anyone else that’s willing to listen), of the value of good user experience (UX). It simply cannot…
An uncertain future for B2C insurers B2C insurance companies have a problem. A monumental one. They’re in an arms race to the marginless-bottom, at-risk of becoming a commoditised, price-only…
Following an announcement in June 2022 from Kellogg that it was dividing into two publicly-traded companies, the consumer packaged goods (CPG) company has now named the two separate divisions of its future…
Consumers in the UK are becoming increasingly conscious of the impact their purchasing decisions have on the environment and animal welfare. However, during periods of economic uncertainty, consumers are…
Apple is making waves in the financial services space this week with the launch of their new savings account in partnership with Goldman Sachs. The new savings account is only available to Apple Card holders…
Netflix is well-known as being one of the pioneers of mass-market video streaming, moving into this space back in 2007, when going to Blockbuster Video to rent the latest DVD was still a popular Friday…
We’ve been saying it for some time, something in the streaming market simply had to give. Battle lines had already been drawn and the various growth strategies of each platform were ready to go.…
In the last couple of years, e-commerce exploded; a shift that was already in motion was rapidly accelerated as the world was forced to stay home. Brick-and-mortar shoppers were forced to experiment with…
At Manifesto, we often evaluate the latest strategies which brands are implementing to deepen consumer relationships and correspondingly grow consumer LTV (Lifetime Value). From our perspective, a remarkable…
Recently, Heinz and Absolut Vodka announced an unlikely brand collaboration. Household favourite Heinz has partnered with premium vodka Absolut to create a vodka-based tomato pasta sauce. The partnership…
In the past few days, BMW announced it’s building a new factory, with a slight twist: it exists only in the metaverse. They’ve partnered with Nvidia to build a replica of its soon-to-open…
Can esports really be considered a sport if it doesn’t involve strenuous physical activity? Should the outcome of a football match be decided by a game controller? Can the age-old boxing ring really…
Silicon Valley Bank (SVB) has recently made the headlines – for all the wrong reasons. In a time where customers of banks value trust and security, SVB has completely undone all that they’ve worked…
Ah, streaming. Surely the media industry buzzword of the past decade. Even before Covid 19 turned the global economy on its head. Customers were switching in droves from traditional linear television to…
Early in my own career, I never stopped to think about the purpose of marketing because let’s face it, as a Marketing Assistant you’re far too busy thinking about a hundred other things, such as…
Around a month and a half ago, we all heard the rumours about potentially the biggest collaboration of the year: Tiffany x Nike. What followed was a saga in itself: the teaser, early reactions, brand campaigns,…
Tommy Fury beat Jake Paul by an eight-round split decision in their long-awaited twice-cancelled boxing match. Despite both being social media stars and neither having a serious professional boxing background,…
Modern banking has shifted to being almost entirely digital, but is this really what consumers want? A study of 2,000 banking customers found that 92% find it extremely important to be able to speak with…
Yesterday radical plans to introduce a new independent football regulator were unveiled. The football regulator will have the power to block football clubs from joining breakaway leagues. It will also…
Despite what conventional wisdom might tell you, gaming is not all bad. Far from it, there are now 3.2 billion active video game users around the world who might have something to say about that. Esports,…
The news that we’ve reached a new round of consultation on Britcoin has surfaced a central bank digital currency (CBDC) trend that has been bubbling away in the financial services world for quite a while.…
Although we rarely need an excuse for a party at Manifesto, February is turning out to be a month to celebrate at the office. We are thrilled to share some exciting news! The Financial Times (FT) has released…
Trust has always been the foundation on which a relationship is built on, and is the key ingredient to bridge that connection between customer and brand promise. With that said, have you ever wondered…
All through last year, we all heard murmurs, and finally, it happened: from February 2023, Instagram is removing the shop tab from the prime spot on its app! Why? Shops were less profitable than Instagram…
D2C (Direct to Consumer) brands and start-ups truly democratised and innovated retail when they first came into the picture. In challenging the traditional distribution chain, and cutting out the middle-man…
For some, the thought of switching current accounts could be considered an arduous task. However, this is certainly not the case anymore and people are starting to realise it. In the last three months…
There is no doubt the podcast industry has taken off in recent years. Particularly since the COVID pandemic, there is now an abundance of shows available across a number of platforms. With global podcast…
When compared to other sports like baseball and ice hockey, the NFL season is a surprisingly short one. Running from early September to mid February, where it culminates in the Super Bowl. This poses an…
For the most part, the established players in the financial services industry have been slow to fall victim to – or capitalise on – the kind of customer-centric digital disruption we have seen…
Football has always been labelled as the game which brings the world together. But the value in football has historically been concentrated within the big five European leagues, which have tended to attract…
Earlier this week, a leaked letter to The News Agents podcast revealed that plans to privatise Channel 4 have been abandoned, in a move welcomed by the broadcaster’s chief executive, Alex Mahon. What…
We don’t need to tell you that streaming services have changed the face of Hollywood. Growing rapidly, seemingly inexorably, and increasingly encroaching on cable tv and cinema alike. The traditional…
2023 is a worrying time to be a bricks-and-mortar retailer. Soaring energy costs, rising inflation, Covid-conscious consumers and declining footfall meant almost 50 shops a day closed last year across…
The Harry and Meghan tell-all documentary has had a huge impact, whether you’re pro-royal family, pro the Sussexes, or simply don’t care about either. Today, we want to focus away from the palace drama,…
During my time as an intern at Manifesto, I’ve had the opportunity to immerse myself in working life as a consultant, benefiting from the wide range of experiences and honest fun culture of a growing…
The weeks since Elon Musk took the reins of Twitter have been filled with havoc – including a launch, takedown and relaunch of premium service ‘twitter blue’ as well lay offs, and contentious tweets……
What’s six letters long, cost several million dollars and can ruin your morning if you mess it up? If you answered “Wordle”, give yourself a pat on the back. For those of you still scratching…
This year we spoke at the PayThink conference, a bank focused payments forum. The themes of the conference were consistent with those in the wider market, the main focus being on moving towards ecosystem…
Third-party cookies have been used to track our web movements for decades. They’ve been relied upon to serve up targeted ads and offers, with many brands building profitable businesses around them. Their…
Legends of the Streamers After a week of cinema’s opening up and studios seeing the income filter in from the box office once more, we can start to reflect on what the last 18 months has done…
We at Manifesto talk a lot about the importance of engagement in the World of membership. Despite it being the key measure of success for most organisations, revenue is actually a lagging indicator, you…
‘Direct-to-consumers’ has been a buzz word in the last few years, and I recently realized that it means different things to different marketers. Many will see another new subscription box for sustainable…
The importance of organising around engagement With the birth of Google, Apple, Facebook, Amazon (GAFA) and the likes, media organisations have been somewhat pushed into a corner. GAFA are both…
On the face of it, the COVID-19 crisis shouldn’t be a bad thing for publishers. INMA figures show a 50% increase in global demand for digital content. As readers seek the latest updates or a light diversion…
Sports clubs have something that many other organisations spend years trying to create, fans. The sport that you love, and the club that you support, is tribal and often an emotional connection that is…
Au revoir Fashion Weeks, reuniting ‘la crème de la crème’ in the fashion capitals. Welcome live-streamed cat walks! In reaction to lockdown store closures and social distancing, luxury brands…
Take a peek into a millennial’s beauty routine, and you’ll see the pastel colors and sans serif fonts starting to pile up – the D2C brands are starting to take over! Overall, the beauty…
In a zero-interest rate economy, money no longer makes money. The UK’s ‘free if in credit’ model is now at risk. This has led to questions as to whether this is the end of UK banking as we know it,…
The European Super League fiasco could be a blessing in disguise: pivoting to fan-led strategies can offer a brighter commercial future for clubs Real Madrid President and Chairman of the European…
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