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British Cycling wanted to grow the scale and engagement of their membership to better fulfil their mission of leading the sport and inspiring communities. Their current membership was highly focussed on certain customer segments and British Cycling wanted to create a membership that would excite all cyclists, utilise their position at the heart of British cycling, and drive them towards their ambitious membership targets.
Brought to you by Team Pugpig, Manifesto Growth Architects and In Digital, The Engagement Economics Report, aims to unpick the relationship between engagement and subscriber value by breaking down the levers that you can control; the audience that you attract, the actions that you make them take and how active you encourage them to be. Ultimately, our goal is to help you build an engagement strategy that will materially increase your subscriber value.
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