Our clients

No matter the industry, Manifesto is uniquely positioned to tackle difficult questions from businesses large and small.

images

Latest work

images
images

Developing a membership proposition to drive engagement

British Cycling wanted to grow the scale and engagement of their membership to better fulfil their mission of leading the sport and inspiring communities. Their current membership was highly focussed on certain customer segments and British Cycling wanted to create a membership that would excite all cyclists, utilise their position at the heart of British cycling, and drive them towards their ambitious membership targets.

Our latest thinking

Mind the Gap: have financial services lost the human touch?

Building trusted experiences in Financial Services

This report summarises the findings of our independent research, where we set out to explore whether customers were changing their behaviour as a result of uncertainty and economic circumstances, who they trusted and why. We reveal the four drivers of trust and explain what companies need to do to deliver lifetime value through emotional trust, and uncover what we can learn from the best.


Reframing Marketing For Growth

Capturing and Delivering Value in the 21st Century

This report aims to address afresh marketing leaderships’ most profound challenges, first revisiting the historical assumptions that underpin the current state of marketing, then introducing new insights and ways of thinking and working that set up marketing to play a central role in today’s and tomorrow’s growth opportunities


Customer Experience in Banking

Who will win in the battleground between fintechs and incumbents?

Decade-old technology has been at the heart of the Financial Services industry for a while. We explore whether traditional banks are ready to challenge Fintechs on customer experience, and how much trust will tip the scales.
 


Don’t just take our word for it...

Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”