Our clients

No matter the industry, Manifesto is uniquely positioned to tackle difficult questions from businesses large and small.

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Latest work

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Developing a membership proposition to drive engagement

British Cycling wanted to grow the scale and engagement of their membership to better fulfil their mission of leading the sport and inspiring communities. Their current membership was highly focussed on certain customer segments and British Cycling wanted to create a membership that would excite all cyclists, utilise their position at the heart of British cycling, and drive them towards their ambitious membership targets.

Our latest thinking

Engagement Economics

Brought to you by Team Pugpig, Manifesto Growth Architects and In Digital, The Engagement Economics Report, aims to unpick the relationship between engagement and subscriber value by breaking down the levers that you can control; the audience that you attract, the actions that you make them take and how active you encourage them to be. Ultimately, our goal is to help you build an engagement strategy that will materially increase your subscriber value.


Creating Winning D2C Propositions

The Secret to Future-Proofing Brand Growth in CPG

Consumer goods companies seek to build direct relationships with their consumers. This doesn’t mean replacing the traditional retail model, but complementing it with new revenue streams. Going D2C offers the opportunity to attract new customers with new propositions, drive repeat purchases, cross-sell your product portfolio and build a brand halo. But it isn’t easy, requiring new marketing and sales channels, new data capabilities and a complex model of fulfilment.


The Loyalty Code

How digital acceleration and the Covid-19 pandemic have changed the way we shop.

Within this report, we explore how digital acceleration and the Covid-19 pandemic have changed the way we shop. Through surveying UK consumers and conducting interviews with market-leading businesses, we have unlocked the combination to everlasting customers in a digital world. The Loyalty Code gives you the keys to transforming customer value and retention in your business.


Don’t just take our word for it...

Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”