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Latest work

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Developing a membership proposition to drive engagement

British Cycling wanted to grow the scale and engagement of their membership to better fulfil their mission of leading the sport and inspiring communities. Their current membership was highly focussed on certain customer segments and British Cycling wanted to create a membership that would excite all cyclists, utilise their position at the heart of British cycling, and drive them towards their ambitious membership targets.

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See case study

Defining a neo bank for migrants in a month

Delivering 3.6x RoI for a leading later life finance company

Setting the strategy to build long term consumer relationships

Supporting the launch of a radical new Vinyl subscription service

Designing a flexible membership proposition to drive engagement for a leading Premiership football club

Creating the approach to new business model exploration for a top beauty player

Helping The Gym Group better understand, engage and retain its customers

Prioritising customer-targeted marketing propositions

Launching a breakthrough proposition to help people with alcoholism

Shifting to customer data-led strategy at a ‘Big 6’ utilities company

Helping Campbells make brilliant eCommerce decisions

A market-leading global approach to subscriptions for News Corp

Steering the strategy of a world-leading switching service to meet evolving and increasingly complex customer needs

Creating a new trade strategy for a global visitor attractions company

Launching a pet activity tracker to redefine Purina’s business model

Delivering a 3 year strategy to help children live more safely online

Adapting Tate’s membership proposition to maximize value

Our latest thinking

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Mind the Gap: have financial services lost the human touch?

Building trusted experiences in Financial Services

This report summarises the findings of our independent research, where we set out to explore whether customers were changing their behaviour as a result of uncertainty and economic circumstances, who they trusted and why. We reveal the four drivers of trust and explain what companies need to do to deliver lifetime value through emotional trust, and uncover what we can learn from the best.

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Reframing Marketing For Growth

Capturing and Delivering Value in the 21st Century

This report aims to address afresh marketing leaderships’ most profound challenges, first revisiting the historical assumptions that underpin the current state of marketing, then introducing new insights and ways of thinking and working that set up marketing to play a central role in today’s and tomorrow’s growth opportunities

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Customer Experience in Banking

Who will win in the battleground between fintechs and incumbents?

Decade-old technology has been at the heart of the Financial Services industry for a while. We explore whether traditional banks are ready to challenge Fintechs on customer experience, and how much trust will tip the scales.

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Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”

Ross Edwards, VP Expert Communities, Taylor & Francis

“Manifesto were the very exemplars of a true partnership approach, and supported a wide group of stakeholders as we developed our thinking, plans and executions towards being ever more customer and Expert centric.”

“Manifesto were the very exemplars of a true partnership approach, and supported a wide group of stakeholders as we developed our thinking, plans and executions towards being ever more customer and Expert centric.”

Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”

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Manifesto Growth Limited, is a company registered in England and Wales with a registered office at 9 Castellain Road, London, England, W9 1EY.