Our clients

No matter the industry, Manifesto is uniquely positioned to tackle difficult questions from businesses large and small.

images

Latest work

images
images

Driving incremental value for Which?’s audiences

Which?’s strength is its history and reputation but with an increasing amount of content readily available to consumers, it was looking to be as relevant as it could be, to more people, than ever before. They were looking for support to connect the dots in their existing portfolio and to identify, evaluate and prioritise opportunities to drive deeper engagement and build ongoing relationships with consumers.

Our latest thinking

Rethinking Marketing to Grow CPG Businesses

The role of direct relationships to unlock brand and enterprise value

This point of view summarises our cross-sector experience, and extensive in-depth conversations with marketing, Ecomm and D2C leaders in global CPG businesses. The digital revolution has fundamentally altered the way we shop, and the way we interact with each other and with brands. CMOs therefore need to evolve their role to unlock future brand and enterprise growth. We explore the five essential priorities for CPG marketers to drive value from direct consumer relationships, equipping them with tools to address challenges in each focus area.


Mind the Gap: have financial services lost the human touch?

Building trusted experiences in Financial Services

This report summarises the findings of our independent research, where we set out to explore whether customers were changing their behaviour as a result of uncertainty and economic circumstances, who they trusted and why. We reveal the four drivers of trust and explain what companies need to do to deliver lifetime value through emotional trust, and uncover what we can learn from the best.


Reframing Marketing For Growth

Capturing and Delivering Value in the 21st Century

This report aims to address afresh marketing leaderships’ most profound challenges, first revisiting the historical assumptions that underpin the current state of marketing, then introducing new insights and ways of thinking and working that set up marketing to play a central role in today’s and tomorrow’s growth opportunities


Don’t just take our word for it...

Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”