Our clients

No matter the industry, Manifesto is uniquely positioned to tackle difficult questions from businesses large and small.

images

Latest work

images
images

Driving incremental value for Which?’s audiences

Which?’s strength is its history and reputation but with an increasing amount of content readily available to consumers, it was looking to be as relevant as it could be, to more people, than ever before. They were looking for support to connect the dots in their existing portfolio and to identify, evaluate and prioritise opportunities to drive deeper engagement and build ongoing relationships with consumers.

Our latest thinking

Beyond Points: The Loyalty Blueprint

Our cross-industry research reveals key principles for generating ROI from loyalty, as organisations look to identify 'where to play' and 'how to win' for their target customers. Businesses need to make the right choices about where to invest. We've distilled these insights into a new 'Loyalty Blueprint' tool to facilitate better decision making and the creation of successful loyalty solutions.


Retention Economics

This sector report from The Media Collective explores how media companies can reframe their retention approaches to boost customer lifetime value.  This forward-thinking report provides a roadmap for media companies looking to enhance customer relationships and subscription revenues in a rapidly evolving landscape.


Rethinking Marketing to Grow CPG Businesses

This point of view summarises our cross-sector experience, and extensive in-depth conversations with marketing, Ecomm and D2C leaders in global CPG businesses. The digital revolution has fundamentally altered the way we shop, and the way we interact with each other and with brands. CMOs therefore need to evolve their role to unlock future brand and enterprise growth. We explore the five essential priorities for CPG marketers to drive value from direct consumer relationships, equipping them with tools to address challenges in each focus area.


Don’t just take our word for it...

Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”