Our clients | Manifesto Growth Architects

Our clients

No matter the industry, Manifesto is uniquely positioned to tackle difficult questions from businesses large and small.

Latest work

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Driving incremental value for Which?’s audiences

Which?’s strength is its history and reputation but with an increasing amount of content readily available to consumers, it was looking to be as relevant as it could be, to more people, than ever before. They were looking for support to connect the dots in their existing portfolio and to identify, evaluate and prioritise opportunities to drive deeper engagement and build ongoing relationships with consumers.

See case study

See case study

Defining a neo bank for migrants in a month

Delivering 3.6x RoI for a leading later life finance company

Setting the strategy to build long term consumer relationships

Supporting the launch of a radical new Vinyl subscription service

Developing a membership proposition to drive engagement

Designing a flexible membership proposition to drive engagement for a leading Premiership football club

Creating the approach to new business model exploration for a top beauty player

Helping The Gym Group better understand, engage and retain its customers

Prioritising customer-targeted marketing propositions

Launching a breakthrough proposition to help people with alcoholism

Shifting to customer data-led strategy at a ‘Big 6’ utilities company

Helping Campbells make brilliant eCommerce decisions

A market-leading global approach to subscriptions for News Corp

Steering the strategy of a world-leading switching service to meet evolving and increasingly complex customer needs

Creating a new trade strategy for a global visitor attractions company

Launching a pet activity tracker to redefine Purina’s business model

Delivering a 3 year strategy to help children live more safely online

Adapting Tate’s membership proposition to maximize value

Our latest thinking

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Rethinking Marketing to Grow CPG Businesses

The role of direct relationships to unlock brand and enterprise value

This point of view summarises our cross-sector experience, and extensive in-depth conversations with marketing, Ecomm and D2C leaders in global CPG businesses. The digital revolution has fundamentally altered the way we shop, and the way we interact with each other and with brands. CMOs therefore need to evolve their role to unlock future brand and enterprise growth. We explore the five essential priorities for CPG marketers to drive value from direct consumer relationships, equipping them with tools to address challenges in each focus area.

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Mind the Gap: have financial services lost the human touch?

Building trusted experiences in Financial Services

This report summarises the findings of our independent research, where we set out to explore whether customers were changing their behaviour as a result of uncertainty and economic circumstances, who they trusted and why. We reveal the four drivers of trust and explain what companies need to do to deliver lifetime value through emotional trust, and uncover what we can learn from the best.

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Reframing Marketing For Growth

Capturing and Delivering Value in the 21st Century

This report aims to address afresh marketing leaderships’ most profound challenges, first revisiting the historical assumptions that underpin the current state of marketing, then introducing new insights and ways of thinking and working that set up marketing to play a central role in today’s and tomorrow’s growth opportunities

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Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”

Ross Edwards, VP Expert Communities, Taylor & Francis

“Manifesto were the very exemplars of a true partnership approach, and supported a wide group of stakeholders as we developed our thinking, plans and executions towards being ever more customer and Expert centric.”

“Manifesto were the very exemplars of a true partnership approach, and supported a wide group of stakeholders as we developed our thinking, plans and executions towards being ever more customer and Expert centric.”

Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”

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© 2023 Manifesto Growth Architects
Manifesto Growth Limited, is a company registered in England and Wales with a registered office at 9 Castellain Road, London, England, W9 1EY.