Our thinking

Manifesto is home to curious and ambitious specialists across Finance, Loyalty, CPG, Retail, Leisure and Media & Entertainment.

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Our reports

Membership Economics™

How to make money in the Membership Economy.

Membership Economics points to the way companies can create value for their customers and deliver value for their shareholders in a world disrupted by technology and changes in customer behaviours that provide existential threats to those who don't move with them.

Membership Economics™ & Media

How Media companies make money in the Membership Economy

Membership Economics & Media is a sector-specific look at the underlying business model employed by the brands competing at the forefront of this exciting space.

The Loyalty Code

How digital acceleration and the Covid-19 pandemic have changed the way we shop.

Within this report, we explore how digital acceleration and the Covid-19 pandemic have changed the way we shop. Through surveying UK consumers and conducting interviews with market-leading businesses, we have unlocked the combination to everlasting customers in a digital world. The Loyalty Code gives you the keys to transforming customer value and retention in your business.

Creating Winning D2C Propositions

The Secret to Future-Proofing Brand Growth in CPG

Consumer goods companies seek to build direct relationships with their consumers. This doesn’t mean replacing the traditional retail model, but complementing it with new revenue streams. Going D2C offers the opportunity to attract new customers with new propositions, drive repeat purchases, cross-sell your product portfolio and build a brand halo. But it isn’t easy, requiring new marketing and sales channels, new data capabilities and a complex model of fulfilment.

Engagement Economics

Brought to you by Team Pugpig, Manifesto Growth Architects and In Digital, The Engagement Economics Report, aims to unpick the relationship between engagement and subscriber value by breaking down the levers that you can control; the audience that you attract, the actions that you make them take and how active you encourage them to be. Ultimately, our goal is to help you build an engagement strategy that will materially increase your subscriber value.

Membership Economics™

How to make money in the Membership Economy.

Membership Economics points to the way companies can create value for their customers and deliver value for their shareholders in a world disrupted by technology and changes in customer behaviours that provide existential threats to those who don't move with them.

Membership Economics™ & Media

How Media companies make money in the Membership Economy

Membership Economics & Media is a sector-specific look at the underlying business model employed by the brands competing at the forefront of this exciting space.

Engagement Economics

Brought to you by Team Pugpig, Manifesto Growth Architects and In Digital, The Engagement Economics Report, aims to unpick the relationship between engagement and subscriber value by breaking down the levers that you can control; the audience that you attract, the actions that you make them take and how active you encourage them to be. Ultimately, our goal is to help you build an engagement strategy that will materially increase your subscriber value.

Creating Winning D2C Propositions

The Secret to Future-Proofing Brand Growth in CPG

Consumer goods companies seek to build direct relationships with their consumers. This doesn’t mean replacing the traditional retail model, but complementing it with new revenue streams. Going D2C offers the opportunity to attract new customers with new propositions, drive repeat purchases, cross-sell your product portfolio and build a brand halo. But it isn’t easy, requiring new marketing and sales channels, new data capabilities and a complex model of fulfilment.

The Loyalty Code

How digital acceleration and the Covid-19 pandemic have changed the way we shop.

Within this report, we explore how digital acceleration and the Covid-19 pandemic have changed the way we shop. Through surveying UK consumers and conducting interviews with market-leading businesses, we have unlocked the combination to everlasting customers in a digital world. The Loyalty Code gives you the keys to transforming customer value and retention in your business.
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