The role of direct relationships to unlock brand and enterprise value

This point of view summarises our cross-sector experience, and extensive in-depth conversations with marketing, Ecomm and D2C leaders in global CPG businesses. The digital revolution has fundamentally altered the way we shop, and the way we interact with each other and with brands. CMOs therefore need to evolve their role to unlock future brand and enterprise growth. We explore the five essential priorities for CPG marketers to drive value from direct consumer relationships, equipping them with tools to address challenges in each focus area.

Building trusted experiences in Financial Services

This report summarises the findings of our independent research, where we set out to explore whether customers were changing their behaviour as a result of uncertainty and economic circumstances, who they trusted and why. We reveal the four drivers of trust and explain what companies need to do to deliver lifetime value through emotional trust, and uncover what we can learn from the best.

Capturing and Delivering Value in the 21st Century

This report aims to address afresh marketing leaderships’ most profound challenges, first revisiting the historical assumptions that underpin the current state of marketing, then introducing new insights and ways of thinking and working that set up marketing to play a central role in today’s and tomorrow’s growth opportunities

Who will win in the battleground between fintechs and incumbents?

Decade-old technology has been at the heart of the Financial Services industry for a while. We explore whether traditional banks are ready to challenge Fintechs on customer experience, and how much trust will tip the scales.

Connecting Audience Engagement to Commercial Outcomes

Brought to you by Team Pugpig, Manifesto Growth Architects and In Digital, The Engagement Economics Report, aims to unpick the relationship between engagement and commercial value by breaking down the levers that you can control; the audience that you attract, the actions that you make them take and how active you encourage them to be. Ultimately, our goal is to help you build an engagement strategy that will materially increase audience value.

The Secret to Future-Proofing Brand Growth in CPG

Consumer goods companies seek to build direct relationships with their consumers. This doesn’t mean replacing the traditional retail model, but complementing it with new revenue streams. Going D2C offers the opportunity to attract new customers with new propositions, drive repeat purchases, cross-sell your product portfolio and build a brand halo. But it isn’t easy, requiring new marketing and sales channels, new data capabilities and a complex model of fulfilment.

How digital acceleration and the Covid-19 pandemic have changed the way we shop.

Within this report, we explore how digital acceleration and the Covid-19 pandemic have changed the way we shop. Through surveying UK consumers and conducting interviews with market-leading businesses, we have unlocked the combination to everlasting customers in a digital world. The Loyalty Code gives you the keys to transforming customer value and retention in your business.

How Media companies make money in the Membership Economy

How to make money in the Membership Economy.