Rethinking Marketing to Grow CPG Businesses

This point of view summarises our cross-sector experience, and extensive in-depth conversations with marketing, Ecomm and D2C leaders in global CPG businesses. The digital revolution has fundamentally altered the way we shop, and the way we interact with each other and with brands. CMOs therefore need to evolve their role to unlock future brand and enterprise growth. We explore the five essential priorities for CPG marketers to drive value from direct consumer relationships, equipping them with tools to address challenges in each focus area.