Manifesto Growth Architects https://validator.w3.org/feed/docs/rss2.html How Lego found its biggest growth market hiding in plain sight Our Clients Homepage What Weight Watchers Taught Us About Responding to Shifting Customer Behaviour Manifesto wins Gold in Financial Times awards Our people Why AI ambition breaks down inside organisations Short-term wins don’t kill growth. The wrong metrics do. Consultant Are you more loyal to your supermarket or bank? Client Manager AI for business growth: where it actually creates value One-size-fits-all loyalty is simple. It’s also expensive. Why your operating model is blocking Growth (not your strategy) Why marketing leaders must rethink how value is created What short-form video really means for news publishers Why loyalty isn’t just about points and rewards Why women’s sport needs investment beyond the hype How CPG brands can win loyalty beyond price How to turn Black Friday into long-term growth Why most AI strategies fail – and how to get step one right How pricing and packaging drives sustainable growth Why EV charging needs a customer-first mindset Why loyalty programmes fail without emotional connection What Subway’s loyalty revamp teaches brands about value Why customer-led growth should never be optional Aesop Acquisition: L’Oréal’s Next Chapter Unveiled, Paving the Path Beyond the Fable What the Hollywood strikes reveal about streaming economics What Spotify’s layoffs reveal about sustainable growth Growing high-margin revenues quickly How AI is reshaping consulting delivery and value Analyst Our thinking Interning at Manifesto Monetising fandom: Why a fan-centric strategy is the only way for clubs What Glastonbury gets right about loyalty and experience Why communities are the future of business growth Analyst in the making (intern) UX Derby: Google and Bing go head-to-head Monetising fandom Why customer-centricity fails (and what actually fixes it) Optimising Pricing and Packaging to Drive Skillshare’s Long-Term Growth You don’t have a data problem. You have a decision problem. UX Derby: Mobile OS Driving incremental value for Which?’s audiences Setting the strategy to build long term consumer relationships Developing a membership proposition to drive engagement AI in Financial Services: Unleashing its Power to Drive Enhanced Customer Experiences Embracing Generative AI: Navigating the Publishing Industry’s Dance with Uncertainty and Hesitation How to use loyalty to generate the right ROI from your customers