Adil Azim

Adil is our Analytics Director and has led engagements with Nestle, News Corp, Wagamama and the BBC. He began his career as an investment risk manager at Barings, before pivoting into consulting following an MBA at the University of Cambridge. In addition to leading data strategy engagements, he oversees the development of the commercial models that underpin our clients’ growth strategies. By night, he plays bass in an alternative rock band called Redhanded, and regularly performs at gigs around London.