Joanna has spent her career helping clients to design and deliver customer centric growth strategies and led the customer strategy practice at Accenture where she led projects with HSBC, IBG, Barclays, Vodafone, Sainsbury’s and Mondelez amongst others. She joined Manifesto to help build the financial services practice there and has delivered millions to the topline for her recent clients, working in particular across retail banking, loans and payments. At home she’s kept busy keeping up with three teenage children and balancing a love of good food with improving her parkrun time.