The challenge
News Corp, one of the largest media owners in the world, has been at the forefront of the pivot to subscriptions for a decade. To supercharge growth in the cut-throat world of news publishing, News Corp needed lasting relationships with its members, customers, partners and advertisers. In any large and complex business, not least one that boasts such a portfolio of major brands, an enterprise-wide initiative is not for the fainthearted.
The challenge
News Corp, one of the largest media owners in the world, has been at the forefront of the pivot to subscriptions for a decade. To supercharge growth in the cut-throat world of news publishing, News Corp needed lasting relationships with its members, customers, partners and advertisers. In any large and complex business, not least one that boasts such a portfolio of major brands, an enterprise-wide initiative is not for the fainthearted.
Working with teams from the Wall Street Journal, The Times and The Australian, we got forensic on the marketing and technology operating models at work across the business to help codify the ‘science of subscriptions’.
We identified world class marketing, technology and data capabilities in each business unit and helped scale these best practices across all subscription titles.
The results – new bundled subscription propositions, smarter dynamic paywalls, proactive retention, better commercial partnerships and new content economics models that have helped power double digit growth in News Corp’s digital subscriptions revenue over the past 12 months.
Working with teams from the Wall Street Journal, The Times and The Australian, we got forensic on the marketing and technology operating models at work across the business to help codify the ‘science of subscriptions’.
We identified world class marketing, technology and data capabilities in each business unit and helped scale these best practices across all subscription titles.
The results – new bundled subscription propositions, smarter dynamic paywalls, proactive retention, better commercial partnerships and new content economics models that have helped power double digit growth in News Corp’s digital subscriptions revenue over the past 12 months.
Growing high-margin revenues quickly
Optimising Pricing and Packaging to Drive Skillshare’s Long-Term Growth
Driving incremental value for Which?’s audiences
© 2023 Manifesto Growth Architects Manifesto Growth Limited, is a company registered in England and Wales with a registered office at 9 Castellain Road, London, England, W9 1EY.
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