The challenge
A leading Premiership football club wanted to understand how they could pursue a fan-led strategy and generate revenue outside of traditional channels, which had been hit hard by the pandemic. This would allow them to better connect with untapped audiences, particularly their international fanbase and younger supporters.
The challenge
A leading Premiership football club wanted to understand how they could pursue a fan-led strategy and generate revenue outside of traditional channels, which had been hit hard by the pandemic. This would allow them to better connect with untapped audiences, particularly their international fanbase and younger supporters.
Working closely with the leadership team, we defined three key questions:
Who are our fans of the future and how can we create the world’s most innovative membership proposition in football?
What can we do in the short term to improve the fan experience?
How do we deliver on these changes, and provide incremental value to both the club and the fan?
Using our experience in the delivery of membership propositions, we designed a simplified, flexible membership proposition to drive engagement and revenue across content, commerce, experience and community for the key customer groups of the future.
We then assessed and prioritised the “quick win” opportunities for the upcoming season, and developed a phased roadmap across 18 months to take them from the existing offering, through to their North Star.
Working closely with the leadership team, we defined three key questions:
Who are our fans of the future and how can we create the world’s most innovative membership proposition in football?
What can we do in the short term to improve the fan experience?
How do we deliver on these changes, and provide incremental value to both the club and the fan?
Using our experience in the delivery of membership propositions, we designed a simplified, flexible membership proposition to drive engagement and revenue across content, commerce, experience and community for the key customer groups of the future.
We then assessed and prioritised the “quick win” opportunities for the upcoming season, and developed a phased roadmap across 18 months to take them from the existing offering, through to their North Star.
Growing high-margin revenues quickly
Optimising Pricing and Packaging to Drive Skillshare’s Long-Term Growth
Driving incremental value for Which?’s audiences
© 2023 Manifesto Growth Architects Manifesto Growth Limited, is a company registered in England and Wales with a registered office at 9 Castellain Road, London, England, W9 1EY.
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