All case studies
All case studiesWe were challenged to refines the Tate’s membership proposition with a core focus on customer experience across Tate’s physical and digital channels.
The challenge
We were challenged to refines the Tate’s membership proposition with a core focus on customer experience across Tate’s physical and digital channels.
The challenge
We were challenged to refines the Tate’s membership proposition with a core focus on customer experience across Tate’s physical and digital channels.
Tate, the most visited tourist attraction in the UK, also has the largest arts and culture membership in the world. However, even prior to Covid, Tate was faced with a reduction of government funding and challenges on the horizon.
Taking inspiration from cultural institutions and other industries as well as examining the Tate’s current membership base, we identified a list of potential membership enhancement opportunities ranging from creating connected digital and physical experiences to establishing new membership tiers to new partnerships. Together with the Tate leadership, we prioritized these opportunities based on their attractiveness, feasibility and impact.
Tate, the most visited tourist attraction in the UK, also has the largest arts and culture membership in the world. However, even prior to Covid, Tate was faced with a reduction of government funding and challenges on the horizon.
Taking inspiration from cultural institutions and other industries as well as examining the Tate’s current membership base, we identified a list of potential membership enhancement opportunities ranging from creating connected digital and physical experiences to establishing new membership tiers to new partnerships. Together with the Tate leadership, we prioritized these opportunities based on their attractiveness, feasibility and impact.
Adapting Tate’s membership proposition to maximize value
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